Vulnerable customers – are you ready for 2020?

We design and deliver lots of campaigns to support colleagues and help them understand the reasons why they need to help vulnerable customers.

A recent FCA survey recently showed that 50% of UK adults display one or more characteristics of being potentially vulnerable.

The FCA defines a vulnerable consumer as ‘someone who, due to their personal circumstances, is especially susceptible to detriment, particularly when a firm is not acting with appropriate levels of care’.

Although it may seem complex to support vulnerable customers, it is actually the basis of any great health and wellbeing plan. The 4 key drivers are:

· Health

· Life Events

· Resilience

· Capability

All the pillars are essential to review for both colleagues and customers health and wellbeing.

If you would like more information on how to integrate your wellbeing and vulnerable customer campaigns, get in touch with the team.